SHOPPING BAG - ICONIC MELWAY

From “just chuck it in the glovebox” to arguments over page numbers, the Melway was less a map and more a personality test. First released in 1966 for a whopping $2.50, it quickly became Melbourne’s most trusted and occasionally questioned source of direction. Dubbed “the Melways” by locals who swore by it, it lived in cars, boats, and anywhere you might get lost, which was often before GPS. Whether you nailed the route like a pro or somehow ended up three suburbs away, it was always technically the map’s fault.

We’ve taken this nostalgic Melway map and reimagined it into something just as classy: our Iconic Melway Foldable Shopping Bag. A little retro, a little playful, and full of personality. Lightweight yet durable, it folds neatly into its own compact pouch so it’s always ready when you need it. Whether you’re heading to the shops, the beach, or just out and about, it’s the perfect everyday essential with a Melbourne twist. Practical, reusable, and guaranteed to spark a smile, it’s nostalgia you can carry anywhere.

WHY YOUR CUSTOMERS WILL LOVE IT:

• Eco-friendly alternative to single-use plastic bags
• Lightweight design (only 55g) and easy to carry in your handbag or pocket
• Compact and folds into a matching pouch for on-the-go storage
• Strong and durable, and holds up to 20kg for everyday shopping
• Reusable and designed for daily use
• Perfect for your handbag, car, or travel essentials
• Made from 100% recycled fabric